Hi I’m Veronika and I am the founder of Allureé.

I started Allureé because I couldn’t find sleepwear for who I call „a conscious modern woman with style“. It was all pyjamas with birds, deer or mickey mouse or pyjamas from polyester or on the other hand the high-maintenance silky pieces. None of it really spoke to me - I wanted comfortable but elegant clothes that I could feel good in and good about. 

I am a home-y type of person and I love spending time at home. Slow mornings, calm evenings are my favourite parts of the day. And during such sacred times, surrounded by my closest loved ones, what I was really wearing was just an old T-shirt and some leggins. Nothing against such outfit but as I was getting more conscious about how I wanted to feel, and how I wanted to show up, I realised I wanted to keep my style at home as well. It is where we feel the best at the end of the day anyways so why not support that with our clothes too.

I am a big advocate of wellness and wellbeing and I know what difference it makes in terms of my mood and energy when I feel good in my clothes. I feel more confident. I feel more positive. And I show up differently. 

Last but not least, I also wanted to bring a bit more femininity into the lounging/sleepwear sector. I want to create pieces in which women can feel and tap into their feminine side which I think many of us need more of today. 

A little bit about my background

I spent all of my adult professional life living abroad, having lived in Vienna, Brussels and over a decade in London. I worked in the corporate world of big global businesses in the City of London and I also worked in the creative world of fashion in West End for brands like Burberry or Jimmy Choo. All these experiences shaped me into the person who I am today and influenced my style and vision for what I want to do and for the designs I want to create for you.